Quality assurance is the biggest marketing tool any food manufacturer can adopt. When a processor can assure the consumers that they will consistently get high quality products, they (consumers) become the greatest asset for the company in terms of brand publicity. A satisfied customer will not hesitate to recommend the company/product to family and friends at any opportunity.
What is quality of design?
Quality of design is the intentional variation introduced in the food item due to the conscious decision to vary the raw materials used in the production process and the level of tolerance in processing to meet consumer needs/demands, official standards, and the cost of production.
It is achieved by making a conscious decision during product/process design stage to ensure that certain functional requirements are met.
Intentional variation facilitates the differences observed in the levels of nutrients of certain foods, which then create room for various grades of food. Grades depend on the levels of nutrients contained, the functionality of the food, the level of performance of foods, etc.
What is quality of conformance?
Quality of conformance refers to how well a product meets certain specifications required by the product design.
It depends on the choice of manufacturing process adopted, the level of training for the staff and the level of supervision available, the type of quality assurance method used (e.g. process control tests), inspection, and the level to which the quality assurance procedures are followed.
Therefore, the level of motivation of the workforce contributes immensely to the quality of conformance.
What is quality control?
Quality control is the maintenance of a uniform, consistent predetermined quality. It involves control of all the variables in the production process of a satisfactory, reliable and an economical product.
Quality control includes raw material control, process control, and finished product inspection at levels of tolerance acceptable to the buyer while at the same time minimizing the cost of production to the producer.
What is quality assurance?
You could easily mistake quality control for quality assurance. However, quality assurance is the certainty that the consumer will continuously and consistently receive quality products with all the requirements embodied in the intent of production.
What is quality reliability?
This is the probability that the marketed product will function without failure in accordance with the designed specifications and the required standards. It is the assurance that the consumer will derive the same level of satisfaction every time he/she uses the product.
Factors to consider while working to achieve quality assurance
a) Consider quality first and not short term profits
Management system that emphasizes on the need for quality before anything else will gunner consumer confidence and increase sales in the long run. Consequently, profits will become substantial unlike those systems that consider profits first. In the latter case, the profits may be huge but they will never remain competitive for long.
b) The focus is on the consumer, not the producer
A consumer is the person with wants and needs that your product/ service should satisfy. The consumer is not seeking for a favor from the producer, not dependent on the producer, not an interruption of work, and is always right.
The precedent statements mean that you cannot win an argument with a consumer. The producer must, therefore, produce products that meet all the consumer specifications. As such, the consumer will be happy to spend his/her money on the product or service offered in the marketplace.
In monopolistic markets, the producers adopt a producer orientation approach. In this approach, the producers make the products they consider to be good without consulting the consumers.
c) The customer concept
When the customer satisfaction is the key focus in any production facility, sectionalism will cease. Every manager will consider his/her input into the system as part of the whole. This will foster collaboration with other departmental heads to ensure that the system operates smoothly.
Smooth operations will improve the quality of service delivery to meet the consumer needs and wants. The issues that sometimes erupt in organizations with interdepartmental wrangles will cease when everyone works collaboratively to meet the needs of the consumer.